Construction Magazine August 2020 | Page 195

EXECUTIVE PROFILE : Michelle Accardi

Title : President & Chief Revenue Officer
Location : United States
As President and Chief Revenue Officer , Michelle ’ s mission is to inspire and maintain growth for the company and its partners and ensure that customers get significant value from Star2Star ’ s products and services . Michelle works with the executive leadership team of Star2Star to define long-term vision and operational strategy to assure that growth and market potential are achieved . In pursuit of this goal , Michelle sees as a primary function of her role to engage and listen to employees , partners , and customers to gather information needed to keep Star2Star on the optimal strategic path . In this way , customer success is assured as employees and partners are inspired to deliver an excellent product and experience with every interaction . In her previous position as the company ’ s Chief Operating Officer , Michelle used these same methods to develop new processes and systems to streamline business interactions . She grew departmental leadership and expanded Star2Star ’ s support capabilities to better serve customer and partner needs . Michelle is also regarded a technical thought leader on next-generation marketing and communications strategies . Her book , Agile Marketing , chronicles her experiences applying agile methodology to the marketing process for better results and faster time to value . She brought her substantial executive-level and tech industry experience with her to Star2Star , having driven innovative , agile , revenueproducing field and channel marketing programs for one of the world ’ s most relied upon technology companies , Computer Associates . In 2016 , Michelle was named to the CRN 2016 Power 100 – an elite subset of CRN ’ s prestigious annual Women of the Channel list – for the second year in a row . In 2015 , she was named a CRN Channel Chief , an annual list representing select leaders in the IT channel who hold direct responsibility for driving growth and revenue through the reseller channel . In 2014 , Michelle was honored to be named Businesswoman of the Year by the Tampa Bay Business Journal .
Michelle holds an MBA from American Intercontinental University and earned her bachelor ’ s degree from the University of South Florida .
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