IFA HOTELS & RESORTS
regional in nature , besides its vacation club , Aria , so many future plans are Dubaicentric . Bespoke is aimed entirely at the Middle East and Africa , where the company is especially keen to grow , and there are fresh opportunities beyond Sita ’ s ventures .
“ We might expand to the rest of the UAE : Abu Dhabi , because they have many of the same requirements we do , and further afield to Saudi Arabia , Qatar , and Oman , where there is a huge demand for this kind of accommodation ,” Sita explains . “ Ultimately , as the parent company for these various businesses and the company that I lead , we want to continue to grow this assetlight real estate services platform because that is what we are . We try to provide the intellectual property and expertise we have within all of our various businesses to partner organisations and clients . We ’ re not scared of joint ventures , and we ’ re typically the ones that initiate , conceive , and manage them . That ’ s our strength and we see that continuing as we move forward .”
46 December 2016