Written by : SU BUTCHER , CONSTRUCTION CONSULTANCY JUST PRACTISING

I ’ VE SPENT MUCH of the last four years consulting on ‘ the dark side ’ – working for product manufacturers . What an eye opener it has been ! After training in architecture I spent 15 years running architects ’ practices , and when I set up my consultancy helping construction companies use the internet better , I wasn ’ t expecting the greatest interest to come from product companies . The fact is though , they want to talk to architects , but the way they do it isn ’ t working as well as it did .

Product companies are different Many of the product companies I work with are completely different to the architect practices I used to run .

• They have budgets for marketing – whereas I never had a marketing

6 January 2016