budget in an entire career marketing architects ’ services ;
• They have sales people , often teams , whose job it is to cultivate relationships with specifiers and contractors ; and
• They have technical teams who are kept well away from specifiers . Indeed I came across one company who even charged 49p a minute on their technical helpline ! Each of these departments – sales , marketing and technical , don ’ t talk to each other nearly as much as they should , even in the smaller product companies . This is entirely different to how architects operate ; architects businesses often have a relatively flat , non-siloed business structure . If there is any definition , it is
7