PROMETAL METAL INDUSTRIES FACTORY
“ In the last quarter we have managed to recycle cardboard and plastic . We ’ re also looking to remove organic solvents from our products , so we ’ ve made the decision to move to water based paints .” Mark is also currently collaborating with Emathal about how they can utilise water-based paints within the region on wooden doors . However , he acknowledges : “ It ’ s going to take us working with Emathal and the Dubai municipality in order to change the behaviour of the construction industry . It ’ s only legislation that ’ s really going to drive it because price is still the key player .” Nonetheless , the company has become increasingly proactive , offering customers a LEED alternative up front , whilst also recording sustainability efforts through quarterly reports , covering various aspects , from energy and water consumption , to paper and plastic recycled .
Ensuring successful communication ASSA ABLOY ’ s acquisition of Prometal has bought many advantages , alongside a number of challenges . Mark reflects that the company is multicultural , where many different languages are spoken within the factory areas alone , so translation is a large factor to consider . However , the company has overcome this through the use of visual communication boards . Mark explains : “ We have visual communication boards to
102 January 2017