DYNAMIC ATTRACTIONS

the pocketbook of those parks but they do want to deliver something great for their guests . So , we use Mike and George ’ s expertise at being able to put on a big show with a reasonable budget .” And it is a constant challenge for the creative team , alongside the ride experts at Dynamic Attractions , to marry up the artistic and the technical elements of an attraction at the right price for their client .

“ I like to think of it as an artist ’ s palette . The different colours , the different paints , the different materials are all like the different elements used in an attraction , like scenery , lighting , audio , media , or effects . All of these ingredients are interdependently related to the technical and ride system elements ,

and we balance them together from a creative standpoint ,” says Walker .

And these days , the trio acknowledges , visitors are anticipating bigger and better experiences when they visit a theme park . Walker says : “ The audience is expecting more . They want more than just a ride system , they want to be entertained all the time , while they ’ re queuing . While they wait for 45 minutes , we have the opportunity to get their attention and entertain them – that ’ s what the clients are wanting and that ’ s what these smaller parks and locations are finding out . The level of expectation of the public is increasing . A great example of this is the Flying Aces attraction that I recently opened at Ferrari World Abu Dhabi . The queue for this attraction takes you back in

68 July 2016