CONSTRUCTION time to the golden age of flying where we explore the origins of the Ferrari logo which comes from a WWI pilot who painted it on his plane . So the attraction recreates this with a story that leads you through the pilot ’ s barracks , through an old radio room , and to an airfield that is recreated using projection that fills the sky with planes everywhere . The environment is filled with scenery , props , rockwork , and even a plane crashed in a tree .”
Constantly coming up with the wow factor is at the heart of what Dynamic Attractions does , and it has a research and development team in Orlando , in the attraction development centre , looking into new – and sometimes established – technologies and what they have to offer theme parks . Interactivity is a hot topic at the moment and , as Haimson explains , it goes a lot further than simply live tweeting your ride experience : “ We ’ re working with clients right now at making things more interactive either in terms of augmented and virtual reality , moving scenery , media and realtime generated graphics . But we ’ re also looking at ways to make the big mechanical stuff interactive as well . So imagine you as a guest can choose your path in a ride system and at the same time , try to make sure the client still achieves the return on investment that they need . So we ’ re trying to stay ahead of the curve by investing our own research and development dollars into things and that ’ s one of the reasons we built the Orlando facility . Ultimately how we make the guest experience better for the new guest , this new audience .
“ Clients out there will hear the buzzword interactivity and they think that means the guests need to be able to either shoot at something or look at their phone . That is not what
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