Construction Magazine July 2016 | Page 72

DYNAMIC ATTRACTIONS interactivity means . Interactivity is getting the guest to be engaged in their environment in a way that they can affect and in a way in which the environment can affect them . So I encourage anyone who wants to use interactivity to take that fresh approach and if you don ’ t have any thoughts or ideas on how to do that , please give us a call . We ’ ve got lots . ”
And these ideas , when realised , will be right the first time . This is because of the precision engineering approach taken by Dynamic Attractions – making sure each part of a ride or attraction is perfect from day one can significantly reduce costs and time for both Dynamic Attractions and its clients . Emerick illustrates this point with an example : “ We just designed and manufactured an attraction and because of the details and the special attention that the team did on the precision engineering , your design intent is properly executed . You want to ultimately provide a safe , functional , smooth and exciting attraction to the rider . They don ’ t know what it takes to get there , but we do everything it takes to ensure the end experience is as great as possible .”
The motivation behind the team at Dynamic Attractions comes from their passion . Walker describes it this way , “ We live in a world that is sometimes more harsh than it should be . Great attractions can take people out of that world for a moment . They can become an escape where you get a chance to be something impossible , or feel something you normally couldn ’ t . It ’ s a chance to give people a lasting memory that makes the world a better place , even if just for a moment . Who wouldn ’ t want to do that for a living ?”
72 July 2016