ABDUL LATIF JAMEEL MACHINERY

on a project - perhaps the largest . Recognising this dynamic , we continually train customer operators in safe and efficient operation and maintenance procedures . Our guest support standards ensure best in class up-time , thereby providing optimum utilisation of the equipment ,” continues Chishti .

“ To provide timely recommendations to customers , Abdul Latif Jameel Machinery installs Komatsu ’ s remote machine operation management system ( KOMTRAX ) in every Komatsu piece of equipment delivered , along with its subscription .

“ This allows pre-empting possible failures and reducing diagnostic time . Through KOMTRAX , operator training needs are also identified and this goes a long way to delight our customers . KOMTRAX is also available as a retrofit for older Komatsu equipment ,” Chishti explains .

It is the team of people which brings life into a company , as Chishti highlights : “ Our core values are Respect , Integrity , Passion and Empower ( RIPE ); these are indoctrinated in every employee . We refer to them as associates . Our associates are emphatically attached to our company and they contribute valuable ideas which are key drivers of growth in good and not so good times .”

Abdul Latif Jameel Machinery has been able to build an extensive business and develop into a well trusted partner of choice in only three years . Having developed a series of key relationships with equipment manufacturers , the company holds true to its reputation for being a supplier of global brands with a local touch .

By investing in both its physical and human assets , the company has proven that its business model is not only viable , but capable of delivering for its staff , its customers , and its partners .

86 July 2016