Construction Magazine March 2015 | Page 17

ATTRACTING THE NEXT GENERATION TO CONSTRUCTION
The skills gap is the biggest threat to the construction sector
can access everything they require through their smartphones . In addition to this , you should also utilise popular apps used by Generation Z , including FaceTime and WhatsApp .
Away from technology , it is important to give Generation Z a taste of life in construction work . This can be achieved through apprenticeships , but for SMEs who face finding alternative funding for apprenticeships , this can be achieved through offering voluntary work experience placements .

REMEMBER

• The skills crisis is real and growing with 43 different sectors now suffering its impact .
• Creating a positive image of construction is down to you and nobody else .
• Bright tech-savvy young people want employers who embrace their view of the world .
• Firms that wait for industry-led solutions to tackle skill shortages won ’ t survive .
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