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I ’ M SURE WE can all agree that social media is an important part of the marketing mix , but so many businesses are using it without thinking about maximising its effectiveness . It ’ s important that you consider engaging with users and leveraging your reach in order to connect with new people and potential clients . include a relevant image as users will be more likely to see it in their feed and pay attention to what you ’ ve got to say .
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Images are important across all forms of social media simply because they draw the eye better than any text post , no matter how well worded it is .
Whether you ’ re giving an insight into employee culture on Twitter or are commenting on the skills shortage on LinkedIn ,
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Video content is another great way to engage users and encourage sharing . If there ’ s something you ’ d normally share as a long article , consider making it into a video . This could be a virtual tour of your latest project , an interview with your CEO , or a detailed look at the latest technology you ’ re using to save your clients money .
Time-poor social media users will appreciate being able to simply watch a video rather than read a lengthy article and , like images , these will stand out in a stream .
22 March 2016