SHOW YOUR EXPERTISE
USE RELEVANT HASHTAGS
CREATE CONTENT WITH USERS IN MIND
EIGHT WAYS TO INCREASE REACH ON SOCIAL MEDIA
SHOW YOUR EXPERTISE
Social media is just as much about brand-building as it is about generating new sales . It ’ s a great way to build trust through carefully-crafted content that shows people you are experts in your industry . Keep the content short and to-the-point but do link through to more in-depth pieces too . Once your followers trust you , they ’ ll be more likely to engage with your content . about your company , or a video . The general tag of # construction can work well but you can use more niche hashtags too .
USE RELEVANT HASHTAGS
Using the right hashtags can help other people interested in that topic to find your content . This is especially important when you ’ re linking to your website , an article
CREATE CONTENT WITH USERS IN MIND
Take time to think about what your customers and followers would want to see . Will they be interested in the latest developments in the industry or would they be more interested in how those developments can save them money ?
The aim of this is to create the kind of content ( article , video or photo ) that users will want to share as that way you ’ ll be reaching their audiences too .
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