MIDDLE EAST

“ Theme parks are new to Dubai and one of the biggest challenges , and ultimately successes , was recruiting the management teams and frontline staff ,” says Machamer . With integrated parks , how will the team deal with the management of the many different parts ?

The answer , is through a double matrix system of management .

“ We have technical specialists and we have project teams . The vertically of these specialists and the horizontality of the project teams pass through one another and it is that intersection that is used as an information and support point ,” says Priddy . This is where Priddy is , in his own words , still out in the field “ kicking ass ”.

Priddy ’ s role sees him digging out any problems and issues that he can locate in the park , pinning these problems down and working in that system to identify what solution is needed and assisting in the enrolling of that solution .

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