Construction Magazine May 2017 | Page 94

CSR
develop and properly represent the CSR brand ; the company has much to be proud of in the way it affects its surroundings .
Technology From a business perspective , CSR ’ s key focus is on the customer , and making everything as easy as possible for that customer . CSR was the first in its industry to create an online portal for customers , called The Tradie Portal , offering excellent functionality with a myriad of features . Customers can retrieve order quotes , view realtime tracking for deliveries , make online payments , and view their financial statements . It draws the client into the supply chain process , enabling them to feel like part of the extended CSR family , thus solidifying business relationships .
CSR was able to create the required platform relatively quickly thanks to the high levels of technology at its disposal , and disruptive technologies like the cloud . The arduous process of developing infrastructure is removed , allowing customers to utilise the portal very quickly . The business still had to move at speed in its development , which CSR discovered during the testing and feedback process , until the portal