AUSTRALIA was tailored enough to become absolutely essential to the client . The portal was placed at the centre of CSR ’ s strategic thinking , and came out on the other side of development as a fully-formed bespoke offering that broke the mould . While the internal feedback began as something skeptical due to the business ’ s traditional history , the customers ’ viewpoint won out , and the The Tradie Portal has become a huge point of CSR ’ s recent success . Data is now a strategic asset , and while the human element remains and is cherished , less positive elements of tradition have been left behind .
CSR has achieved its admirable success by virtue of being as nimble as a market entrant with a lean , entrepreneurial approach , while maintaining an industry-leading position . It understands customer needs rather than simply supplying products , taking the time to get close to clients and prove that the company understands them . It ’ s no surprise , then , that customers are attracted and retained , and that CSR dominates the industry across Australia and New Zealand .
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